“86% of consumers researched a company online before choosing whether or not to use them"
What is Multi-Channel Retailing?
To maximise sales and reduce inefficiency you need to ensure that you have a single view of the customer however they interact with your business. Make it easy for your customers to transact in whatever way they choose. Cervello enables you to offer the complete customer experience, supporting consistent, high quality service both in-store and online.
Extend The Store Experience
Cervello makes it straightforward to extend the store experience online, helping you reach a wider audience, sell more effectively to existing customers, and keep inventory up-to-date with minimal effort, enabling a true multi-channel retailing environment. Traditional POS and Retail Inventory Systems offerings are not designed with multichannel sales in mind, so valuable time is wasted on dual maintenance. Cervello with embedded NitroSell ecommerce allows all information to be stored in one place, your Cervello database and the web store is updated automatically with sales being captured and managed centrally, or distributed from Stores.
Transparent Stock Management
Multi-channel retailing software draws on and updates the same stock figures, reducing the likelihood of lost sales, aiding efficient inventory and supply chain management.
Benefits of intergrated ecommerce include:
Web orders are processed and fulfilled at the Cervello point-of-sale
Availability is almost instantly updated on the web store
Store sales reports include web sales
New items can be added to your Cervello online inventory by simply ticking a box
If a customer buys from your web store, a store account is automatically created
Store promotions and discounts can be quickly and easily extended to the web
Tax and shipping charges for online and offline sales are kept consistent